Case Study
The Challenge
How do you ensure that your team, working diligently for you all day to serve your customers, are also able to keep on top of the actions required to optimise your remuneration?
How do processes and procedures, designed to positively influence your teams, work universally across individual premises and within close-knit teams?
How can skilled and knowledgeable staff that aren’t physically in the pharmacy assist the teams in patient facing positions, keeping them ahead of patient’s requests, reporting duties and ultimately ensuring everything is completed by the end of today so as tomorrow is another day of opportunity?
Apotec CRM was selected by Raylane Pharmacy Group as their PMR system of choice in early 2025, and was implemented across their estate within a number of months. One reason for the selection of Apotec CRM was to address these universally experienced pharmacy challenges - with the pain of not having a solution felt by both groups and by single-site owner/contractors with a desire to be able to assist/manage their business remotely.
The Approach
Early conversations with the Raylane Pharmacy Group identified that, alongside the needed benefits of efficiency in prescription fulfilment, and improvements in clinical care provision, there was a desire to leverage non-pharmacy resource to support those in-pharmacy with some of the administrative and repetitive activities that must occur in a timely manner in order that the group has clear visibility of ‘the current state of play.
Apotec were able to demonstrate the ability of CRM to facilitate exactly this form of support through secure remote login and a single patient record. Whilst the single patient record is of maximum utility to groups of closely located pharmacies (whereby an aggregated, group-wide view of the patient is likely to be populated by more than 1 pharmacy), the remote login functionality is of universal benefit to pharmacies.
With Role Based Access Control (RBAC) acting upon the user-in-location security protocols, Apotec CRM users can be configured to work in different roles in different locations within the same group (i.e., can be an administrator in one pharmacy whilst a pharmacist only in another). This permits the Organisation CRM Manager to allocate roles to staff that best suit the work that they are undertaking and be site specific about this functionality. It also permits the Org. CRM Manager to accurately and effectively add/remove staff from the system without needing to be at the location in question.
Additionally, Apotec CRM permits secure remote access to the PMR only for those with the secure connection and approval from Org Administrators…meaning Head Office staff can access site-specific details directly, and ensure claims, returns etc. are being undertaken according to Raylane Standard Operating Procedures, and offer direct support where it is needed. No more dialling in and rushing to complete a task as you have had to take control of a busy store terminal whilst this is done.
The Outcome
Having deployed Apotec CRM across their estate, Raylane management have experienced positively transformational results by implementing Apotec’s systems. To provide some context to how well received the functionality is within their team:
“Apotec CRM has transformed how we manage patient records across our group. Head Office now has full oversight and can directly support workflows in real time, ensuring nothing slips through the net. We love the short rolling contract and the ability to align all branch contract end dates — no more juggling renewals. Dispensing workflows are faster, smoother, and far easier to use, saving time at every stage. It’s a game-changer for efficiency and control.”
Kalpesh Patel - Superintendent Pharmacist / Head of Operations
Raylane Pharmacy Group